Barbara Sullivan


Registered Trade Mark Attorney, Australia
Barrister & Solicitor of the High Court of NZ


Trade marks
Passing Off
Fair Trading Act
Searches & Investigations
Border Protection
IP Enforcement
Submissions on proposed legislation

PH: (+64) 04 381 6050 | e-mail: | Download vcard

Barbara Sullivan is a Director of Henry Hughes Law Ltd and consultant to Henry Hughes IP Ltd. Barbara has more than 30 years extensive experience advising global and national clients. She provides strategic Intellectual Property advice, mainly in the areas of trade marks and copyright, Fair Trading Act, passing off and licensing.

Barbara has been listed as one of New Zealand's leading trade mark practitioners in the independent publications World Trademark Review 1000 for 2017 and 2018, The International Who's Who of Trademark Lawyers 2017, Managing Intellectual Property Handbook, Trade Mark Stars 2016, and Euromoney's Trade Mark Experts Guide 2016. Barbara works collaboratively with a global network of intellectual property practitioners on the acquisition, protection and enforcement of intellectual property rights for multinational companies. She represents clients at hearings before the Commissioner of Trade Marks, and before the High Court and Court of Appeal. Barbara also represented the successful plaintiff in an appeal to the Supreme Court in only the second trade mark case heard by the Court - Crocodile International Pte Ltd v Lacoste.

Barbara has practised as a Solicitor in Australia, and as a trade mark attorney in the United Kingdom. She is registered as a Patent Attorney in Australia and is a Member of the Chartered Institute of Trade Mark Attorneys (UK).

Her professional memberships include: the New Zealand Law Society, Chartered Institute of Trade Mark Attorneys (CITMA), Intellectual Property Society of Australia & New Zealand (IPSANZ), the International Trademark Association (INTA) and International Association of Intellectual Property Practitioners (AIPPI). Barbara chaired the INTA Bulletin Committee (2014/2015), and is a member of INTA's Building Bridges Committee.

Articles by Barbara have been published in global Intellectual Property journals, as well as in Australia and New Zealand. Barbara has presented papers at international trade mark conferences and intellectual property conferences, and to New Zealand industry groups and tertiary students.

Barbara is particularly interested in the protection of non-traditional trade marks, and the protection of indigenous people's cultural properties.

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